Doritos has always aspired to be the perfect snack for gamers, but its characteristic crunch can be very frustrating during online gaming.

This is what led us to create Crunch Cancellation, a piece of software that allows gamers to talk into the microphone while eating, without their friends hearing the slightest crunch. Through artificial intelligence, developed based on an NVIDIA library, it is capable of detecting the sound wave that creates those crunching sounds when someone chews, and eliminates them in real time.